Haier was founded in 1984, after 29 years of entrepreneurial innovation, from an insolvency, on the verge of collapse collective small factory into the world's first brand of white. Haier Haier determined to uphold the enterprising culture, not rigidly adhere to existing products and services in the form of the home appliance industry, at work continually changing, and actively expand their business into new areas, opening up new ideas, new technologies of modern life solutions, new products, new services, to lead the new trend of modern lifestyle, innovation and unique way to fully optimize the quality of life and the environment.