First, the industry development in recent years,

Electronic power industry is China's electronic information industry an important part, but also has a strong international competitiveness of industry segments, even in 2009 under the impact of the global financial crisis, the industry output value reached 106.1 billion yuan still maintain more than 5% growth. With the country in 2010 after the implementation of a series of macroeconomic stimulus and to stabilize the global economy, China's electronic information industry development momentum was quickly restored, China's power industry is an occasion on, the output value reached 117.2 billion yuan, the growth rate more than 10%.

The power adapter is an electronic power supply main categories of products, because of its small size, light weight, high power density / high conversion efficiency, wide input voltage range, heat consume less, and many other kinds of advantages and benefits from demand for electronic products, compact size trend, its rapid development, rapid replace linear power popularity in a variety of electronic products in the field, according to the China power Supply Society collected data, in 2008 the National switching power supply (mainly includes consumer switching power supply, industrial type switching power supply, communication power supply, PC power supply , the same below) output value reached 85.5 billion yuan, up 93.1 billion yuan in 2009, up 8.8 percent; in 2010 reached 102.7 billion yuan, an increase of 10.3%.

Press the power adapter application segments, occupying the entire industry output share of the first industrial type switching power supply, the entire industry output value reached in 2010 accounted for 56%, ranking second in the class of switching power consumption, accounting for 32% communication switching power accounted for 6%, PC switching power accounted for 3%.

Second, the power adapter industry production and management features

1, the production features

Electronic products with its structural and electronic design are the same, so the power supply requirements are the same, when in the design and manufacture to customer specifications, as the standard design and manufacture.

Switching power supply products into standardized products and non-standardized products, in general, larger quantities of standardized product orders, lower profit margins, intense competition, rather than standardized product orders smaller quantities, but higher margin, less competition. Standardized products are mainly used in consumer electronic products, PC power and other fields, custom product application and communication power, new energy and industrial power and other fields rather than the standard. Standardization of switch power companies usually organize production according to customer orders, companies are generally not available in stock. Refers to order after receiving customer orders, to modify the design, manufacture and assembly of products on the basis of the existing scheme, or re-development design, to provide customers with the ultimate production of customized products. Companies in receipt of customer orders, in accordance with the specific requirements of the order, designed to meet the special requirements of customers customized products, supplier selection, the requirements of raw materials, design, manufacturing process and finished goods delivery, and so decided by the customer orders . Switching Power Supply Model very much, general business can not gain an advantage in every market segment, in addition to the power adapter and phone charger This standardized product gross margin lower than the competition, each enterprise has its main market segments, actively exploring new areas, can get better margins.

With different mass customization, custom switching power supply is more of a small mass customization, in order to better control costs and to quickly provide low-cost to the customer, high quality custom products for corporate R & D, production management and procurement capacity is proposed higher requirements, so companies must have an agile product development and design capabilities and raw material procurement capabilities, traditional rigid production line designed specifically for a product will also be able to meet the diverse and personalized manufacturing requirements of flexible production line instead.

2. Profit Features

Power adapter manufacturers based on product positioning and different grades, its profit model is also different. Low-tech low-end products, mostly to take fees as the main source of profits. Low-power, general standardized consumer electronics products supporting numerous switching power supply manufacturers to price competition mainly to large-scale operation to win, poor profitability; high-end products as the high-end electronic products, supporting industrial control equipment, which switching power supply efficiency, accuracy and high reliability requirements, requiring manufacturers have a strong R & D capability and superb manufacturing level, high value-added products, so strong in the high-end switching power supply enterprise bargaining power, profitability stronger. The strength of the large power companies basically start the transition from OEM to ODM, R & D to provide customers with one-stop service and processing, these corporate brand has a certain reputation in the industry, in terms of product quality and R & D capabilities have been clients approval, the product already has the ability to design and interior design features were.

3. Market Features

Because of the power adapter to customize the main industry, the company's sales and orders closely, sales activity occurred before manufacturing. Meanwhile, the company also developed a standard product, promotion to the market and customers, and actively expand the electronics industry customers, showcase the company R & D capabilities, production scale and quality management capability to become an important means of sales. Currently, the switching power supply industry to expand sales channels ways to participate in major trade shows, mutual recommended print media and industry professional website promotion and customers, etc., and have excellent customer resource is the most direct expression strength.